Built for event & sports photographers

From your camera to
your client's phone.

Upload straight from camera. Guests open a QR-linked gallery on their phone — no app, no friction.

Live galleries during the shoot · Automated Instagram Stories · RAW-aware desktop sync · People & vehicle recognition

No credit card required — 5 GB free forever

From shoot to gallery in minutes

Three steps, zero complexity. SnapFlow slots right into your existing workflow.

Three-stage diagram. Stage one, the camera uploads photos
                          over FTP during the shoot with no cable or card reader.
                          Stage two, recognition groups every frame by athlete
                          using faces, jersey numbers and motorsport car numbers.
                          Stage three, each athlete's photos become their own
                          shareable gallery opened by link or QR code.
Camera to gallery: the upload and the sorting both happen while you are still shooting.
1

Connect your camera

Set up FTP once in your camera software or Lightroom. Each album gets its own dedicated FTP credentials — no shared folders, no mix-ups.

2

Photos upload automatically

As you shoot, photos flow into your album in the background. Thumbnails are generated instantly — no waiting, no manual importing.

3

Share with a QR code

Print the QR code and display it at your event. Clients scan with any phone and instantly browse the full gallery — no app, no account needed.

Everything you need, nothing you don't

Purpose-built for event photographers who want to look professional without the overhead.

Direct FTP upload

Works with any FTP-capable camera software, Lightroom, or Capture One. Point and shoot — it just works.

Password-protected galleries

Share privately with clients, add an optional expiry date. Full control over who sees what, and for how long.

Instant QR codes

A print-ready QR code is generated for every album. Display it at your event — guests scan and browse in one tap.

Web upload backup

Drag-and-drop upload straight from your browser for quick additions. Great as a backup method or for phone photos.

Flat-rate storage plans

From 5 GB free to 100 GB Studio — pay once per month, never per photo. Predictable pricing that scales with your volume.

Instant thumbnails

Thumbnails are generated automatically the moment a photo lands. Fast galleries, full-resolution originals always available.

Live venue display

Go live during an event and photos appear on a venue screen as you shoot. Guests scan your QR code and follow along in real time.

People & vehicle recognition Studio

Faces, bib / jersey numbers, helmets, car liveries — all clustered, matched, and team-aware. Same number on opposing teams? Split automatically by livery. Purpose-built for sports photographers.

Desktop sync & RAW

A lightweight menu-bar app for macOS. Drop a card export into a watched folder and it pushes straight into the right album — ARW, CR2, NEF and the usual JPEG suspects. Real-time album updates without touching a browser.

Instagram Stories automation

Connect your Instagram Business account, set a star-rating threshold, and your best shots flow straight to Stories with AI-generated captions. You stay in control — rate inside SnapFlow, posting happens automatically.

Rate & cull at event speed

Every photo gets an automatic sharpness + exposure score on ingest, so soft shots and misfires surface first. Full-screen culling view with keyboard shortcuts — star, flag, and reject the moment they arrive.

Client proofing & selection export

Guests heart their favourites in the browser — no app, no account. You see picks grouped by guest, export as a ZIP of only the selected photos, or hand a CSV to your editor. Optional retouching notes per photo.

Simple, transparent pricing

Start free, upgrade when you need more. No hidden fees, no per-photo charges.

Free

Free
  • 5 GB storage
  • Up to 3 albums
  • FTP upload & QR galleries
  • Password-protected sharing
Get started free
Most popular

Pro

€19 /month
  • 20 GB storage
  • Unlimited albums
  • FTP upload & QR galleries
  • Password-protected sharing
  • Client proofing & culling
  • Face & vehicle grouping
  • Priority support
Get started

Studio

€49 /month
  • 100 GB storage
  • Unlimited albums
  • FTP upload & QR galleries
  • Password-protected sharing
  • Client proofing & culling
  • Face & vehicle grouping
  • AI number, livery & helmet reading
  • Desktop sync app & RAW
  • Instagram Stories automation
  • Priority support
Get started

Frequently asked questions

How camera-to-cloud upload, gallery sharing and sorting photos by person actually work.

How do I upload photos from my camera to the cloud automatically?
Use your camera's built-in FTP transfer over Wi-Fi or a tethered phone. The camera sends each frame to a server as you shoot, so the photos arrive without a card reader, a laptop, or an import step. Most professional bodies from Canon, Nikon, Sony and Fujifilm support FTP or FTPS natively. Read more
How do I sort event photos by face automatically?
Face recognition groups an album by person. The software detects every face, clusters the ones belonging to the same individual, and produces a set of photos per person, so a 900-frame event becomes one gallery per guest or athlete. You confirm who is who once, and later events match against the same registry. Read more
How does photo recognition work when a face is not visible?
Recognition falls back to other identifiers when no face is visible. In team sport it reads the shirt number instead; in motorsport the car number and livery stand in for a face entirely. Appearance matching groups frames of the same person by kit and build when neither a face nor a number is legible. Read more
How do I give each athlete their own gallery?
Sort the album by person, then share each person's set as its own link. The family opens a gallery containing only their athlete instead of searching a squad folder. For a club, that means one link per player handed over in a single message rather than a shared drive nobody opens. Read more
How do I share a photo gallery with a client?
Upload the photos to an online gallery and send the client a single link. The client opens it in a browser with no app and no account, views the full set, and downloads what they need. Good gallery software also lets you password-protect the link, set an expiry date, and control whether downloads are web-resolution or full size. Read more
Is face recognition legal for event photography under GDPR?
Facial recognition creates biometric data, which Article 9 of the GDPR treats as a special category and prohibits processing by default. For event photography the workable basis is usually explicit consent under Article 9(2)(a). Ordinary photographs are not biometric data; it is the recognition step that changes the legal position. Read more

See all answers for photographers →

Ready to impress your clients?

Join photographers who deliver galleries before the event is even over.

Get started for free